The time has come and the lines are forming
PART 2 – GETTING THROUGH THE DAY
In part 1 of our two-part series, we took a look at the basics of making sure your cannabis retail business is ready for the busiest day of the year in the industry. In part 2 of the series, we take a look at stages 3 through 5 of our 420 pre-prep guide taking you from the night before through the last patient of the day. Do your prechecks and make sure to double check that of your managerial staff and make sure they are double checking your budtenders. All of your staff should be in sync at this point, so take the time before doors open to alleviate any questions or concerns from your staff regarding the days operations or promotions. Nothing slows down sales than a budtender forgetting a price and having to leave to ask you or a manager or worse, bother another budtender thus slowing down two sales in the process. Trust but verify here, print out cheat sheets for each POS system, make sure your digital in-store and online menus are up to date.
Twas The Night Before 420…
This is going to be a long night. This is your absolute last chance to check and recheck any and all parts of your business prior to go time in the morning. It’s always easier to set a ship on a different course before it leaves the harbor, much harder to avoid the iceberg after you’ve already hit it. Utilize this time wisely but don’t spend an all-nighter unless you are fixing a serious problem as you’ll need to be cognitive tomorrow to handle on the fly decisions. Today is going to be stressful, but it’s also going to be profitable and productive and don’t lose sight of that. Keep your staff in sync with your vision and goals and you can’t lose.
TO DO LIST:
- Double check the schedule for any issues. This is your last chance to make corrections before the day begins tomorrow and any employee who is off will likely be partaking in festivities so don’t rely on off-staff being available. Get it right the first time. Correct any errors now and make notes to leave early morning phone calls if you have made any oversights. Double check your managers to ensure their shift selections make the most sense. Micromanagement on a day to day is not advisable, however on 420 its best to double check everyone’s work as they will be exhausted.
- Make sure your stock inventory on bottles, labels, printer ink, ext.. are full for expected volume plus backups in case of any issues. Nothing worse than sending someone on an unnecessary drive to a Staples during the festivities.
- Double check all of your product inventory levels
- Make sure you have scheduled your cash drops with your security or transportation agency to keep your store from becoming too cash heavy.
- Re-verify security and operational flows. Ensure your security staff is aware of cash drop times and have gone through emergency drill procedures with you prior to the big day.
The Day Of Dance
Your staff has clocked in and has begun preparations for the day. You have checked and rechecked all of your to do lists and have ensured that your operations will run optimally throughout the day. Now comes the moment of truth for any cannabis retailer on their first 420. The open sign clicks on, the door unlocks and the day begins. Breathe. You got this.
TO DO LIST:
- This is what you have worked and planned for. Trust that you made the right decisions in pre-prep and prepare to deal with any issues that may arise.
- If someone doesn’t have a promotion on hand, don’t lose the sale you otherwise would have had for some arbitrary reason such as they don’t have the promotion on them. If they mention the promotion and where it’s from, make sure the budtender notates it and honors it.
- Keep your shelves stocked. Aesthetics is everything today and an empty shelf is a lost sale.
- If you have something out of stock immediately have someone remove it from your digital menu’s as well as your in-house menus. Nothing bottlenecks consumer flow than asking for a product you don’t have in stock.
- It’s a holiday, try to remember that amongst the hustle and bustle of the day. People are there to spend their hard earned money and enjoy cannabis, be friendly even though you are busy and give them a reason to keep loving 420 and wanting your shop to be a yearly part of that tradition for them.
We Came, We Saw, We Conquered
You click off the open sign, complete your last transaction, lock the door, and begin your end of day routine. Congratulations, you’ve made it through.
TO DO LIST:
- Run through your normal end of night close up procedures.
- Make sure to ask all of your budtenders and other staff how they felt it went. Do a group discussion to go over any issues or positive experiences they had. Use those remarks to adjust strategy for Saturday and Sunday. Don’t forget, 420 is on a Friday this year so you have the whole weekend to sell!
- Make adjustments to your promotions according to what worked for 420 and what didn’t in order to maximize the remaining potential sales pool for the weekend.
- If you are light on product, make a note to re-up on empty inventory such as accessories and cannabis products tomorrow.