Baker rolls out API designed to ‘connect the dots’
A slew of cannabis software services has cropped up with the advent of marijuana legalization, from point-of-sale systems to advertising networks to product-review platforms. As businesses angle for a piece of the cannabis-tech pie, retailers have a lot of options to choose from. The big problem with all these services? None of them talk to each other. And that’s what Baker, a CRM and e-commerce platform, is hoping to address with the launch of its new API.
The API currently has 25 integrations, including point-of-sale systems (MJ Freeway, Green Bits, Flowhub), product reviews (Leafly, PotGuide, Cannabiscope), and digital signage providers (BudtenderTV, BudBoard, GreenScreens). “We’re not generating revenue off of this,” said Baker CEO Joel Milton, explaining that the company will not charge for API calls. “This is purely designed to add value for our clients.”
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