We chose Barcelona as we feel it is the cannabis hub of Europe”
CRTFD, the American plant medicine lifestyle brand that espouses street, skate, hip-hop and counterculture, is proud to announce the opening of their first cannabis social club in Barcelona, Spain. The space is located in the center of the city, a mere five minute walk from the famous Cathedral of Barcelona, but CRTFD has not structured itself to blend into the surrounding tourist traps. Created by a team that prides itself on authenticity and embraces subculture at all turns, Club CRTFD is bringing the best in cannabis, fashion, and art with a California flavor to Europe.
CRTFD began with cannabis offerings, before branching out to fashion, food, and art. The decision to create a physical space that celebrated the cannabis community unfolded naturally. “We chose Barcelona as we feel it is the cannabis hub of Europe and the environment and energy resembles that of California,” says creative director Seti. In Spain, Cannabis is not legal, but it is decriminalized. Meaning venues like CRTFD have cannabis available as part of a social club membership, a common feature of the Barcelona cannabis scene. Without having to conform to a safe and traveled mainstream market, CRTFD was able to create a space that catered to their type of crowd, and in doing so made their very own island of misfit toys reveling in Cali vibes.
Club CRTFD has a casual open layout, comfy furniture, and most notably stunning, custom art pieces throughout. Rather than trap their artwork in insignificant frames, they have opted to use their very walls to embrace vibrant, over the top pieces from movers and shakers in the art world. The venue will serve almost like a 21st commune with residency for creatives, featuring key individual artists for a period of time. French artist @Soklak serves as club CRTFD’s art director and his art is always prominently displayed. Other artists currently on display are @zurik @bublrgumsr @kram_bcn @tobinshop (skate photography) @cb1mag1 @saturnoart @phen_stylez @soon.
The California flavor is what sets the space apart from the many other cannabis clubs in Barcelona along with it converging into a concept showcase experience. California fittingly sets the gold standard in cannabis, fashion and lifestyle, and the Los Angeles founded brand CRTFD is completely committed to bringing that across the sea. The coffee served is on par with what you might find on Melrose Avenue, the art rivals the murals of Silverlake, and the cannabis will knock club attendees straight into the Emerald Triangle. The modus operandi for CRTFD is always top shelf authenticity, and with revolving artists, vendors, events and happenings, it will never become stale. Club CRTFD is located at Carrer de Gombau, 12, 08003 Barcelona, Spain and can be reached by calling +34 932 52 81 85.
CRTFD is a lifestyle brand founded in Los Angeles that is centered on the principles of authentic, creative expression, plant medicine and counterculture. What started as an experimental cannabis brand grew into an international endeavor to create products and experiences that challenge the modern standards of retail, branding, and conformism. From its fashion collections, to the art installations, or the cannabis offerings showcased at its Barcelona storefront, CRTFD prides itself on its ability to create a business model that honors the subcultures that have inspired it while maintaining its commitment to the environment and creating a pathway for other creatives and marginalized voices to be heard.