We sat down with Darren to discuss the future of the well known brand
In 2020, California based cannabis brand Raw Garden released 327 unique strains for their concentrate line thus bringing their total unique strains up to 839 total strains to-date with more coming out weekly. Helping navigate those commercial offerings is Darren Clark, Chief Commercial Officer of Central Coast Agriculture, the parent company for Raw Garden.
Darren sat down with us to discuss how the industry is shaping up, future expansion possibilities, and how Raw Garden can continuously put out new offerings at the rate they do.
00:52 – What was the draw to come into the cannabis industry?
02:08 – What was the most difficult part of the transition?
03:07 – Thoughts regarding regulation in marketing for cannabis
03:53 – Strategy behind expansion into the Arizona market
05:11 – The future expansion beyond California and Arizona
06:01 – Consumer trend shifts in the Californian market
07:30 – What category will dominate California in the future
08:54 – R&D process for Raw Garden *New Product Announcement*
10:30 – How does Raw Garden release so many different strains?
11:41 – Would Raw Garden ever do a legacy re-introduction?
13:15 – What is Darren’s favorite strains to consume
14:07 – 1 year, 3 year, and 5 year hopes for Raw Garden
15:40 – New potential product category offerings for Raw Garden?
You can find out more about Raw Garden by visiting www.RawGarden.Farm. Thanks again to Darren for his time and thanks to the entire team at Raw Garden.
Special thanks also goes out to JP Bianchini for the licensed use of his track Upbeat Corporate. You can find out more about JP Bianchini by visiting his website at www.jpbianchini.com
Stay tuned to the next episode on Conversations in Cannabis!