About 17% of residents have purchased from unlicensed businesses in the past three months
According to BW 166 LLC, a market research firm that provides insight into and analysis of the overall beverage alcohol trade, at $3.3 billion in wine sales the value of the U.S. domestic wine industry was unchanged from June 2017-2018 (California represents at least 90% of the U.S. wine industry). Another part of the analysis showed Direct-to-Consumer (DtC) sales over the same period at $132 million, a 12% increase.
Flatness in retail wine sales could be generational (Baby Boomers leaving and Millennials lacking funds), or it could be just a general pattern of business ebbing and flowing, but, as some have been suggesting, could it be cannabis?
In fact, the latest report from the cannabis delivery service company, Eaze indicates there may be reason to believe cannabis is not a threat to wine, at least not just yet. The report is based on path-to-purchase research conducted by Marketview Research online, which surveyed a random sample of 1,500 California and Colorado resident males and females 21 and over who have used cannabis in the past 30 days (a survey was also conducted among a separate sample of adults made up entirely of Eaze customers).
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