“Europe is a big deal”
The cannabis market throughout the U.S. and North America has been notoriously successful for some time now as new innovation and the changing political stance of the industry has all helped to unify a once taboo market. With eyes set on the future, it seems as though the next stage for cannabis development is moving into the market outside of simply North America. Many businesses have stated that the next step for them is to go into the European market on cannabis which is stated to be growing with a massive amount of propensity toward the future.
Many have stated that although the cannabis market in Europe has yet to fully take off due to legalization measures, the near future could see the 500 million inhabitants of the area be able to access legal cannabis if they so choose. Until now, Canada has been viewed as one of the only successful nationwide attempts at making cannabis legal, but it appears as though several countries within Europe could be next on that list. The hopes are that this industry could potentially begin to disrupt other inebriates such as alcohol and tobacco as well as challenging the pharmaceutical industry in the future.
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