Restrictions on platforms make marketing tricky
Just like alcohol and tobacco, the cannabis industry has been restricted when it comes to advertising and marketing. The government dictates what and how brands can advertise.
This means you’re unlikely to see a targeted sponsored Facebook ad for your favorite cannabis products. Even blogs, news sites, and influencers have been censored just for talking about the plant and the industry at large. This has encouraged the advent of new channels, as well as a re-thinking of how to build customer loyalty in the modern era.
As the main consumer-facing operators in the space, dispensaries are feeling the wrath of the restrictions and regulations that are imposed on the industry and finding creative ways around them.
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