Inaccurate Strain Names, Poor Labeling Hinder Marijuana Industry, Study Shows

Strains can vary drastically from even two different retailers on the same block

Marijuana consumers have long suspected that strains aren’t accurately named.

For example, Blue Dream flower from Colorado can vary drastically in taste, flavor, effect and appearance from Oregon flower with the same name.

In fact, the strain can vary drastically from two different marijuana retailers on the same block.

Now, there’s a study that proves it.

Researchers from the University of Colorado Boulder and Seattle-based cannabis commerce platform Leafly published a study in the journal PLOS One in May that found cannabis labels “do not consistently align with the observed chemical diversity” of the product.

Not only that, but the researchers found the labels to be inadequate to communicate to consumers the full range of cannabinoids and terpenes, which could be useful in helping customers better understand the plant and make more informed decisions about purchases and consumption.

“It’s like if your cereal box only showed calories and fat and nothing else,” the report’s co-author, Brian Keegan, an assistant professor of information science at the University of Colorado Boulder, said in a news release.

“We as consumers need to be pushing for more information. If we do that, the industry will respond.”

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Marijuana Retail Report, is a national daily online trade publication serving retailers of marijuana products and accessories. News and information are geared strictly to select retail channels, with distribution limited to licensed collectives, recreational retailers, accessories retailers, and wholesalers.


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