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Thinking 4/20 Is Meh? Think Again

Think again because it’s massive

Marijuana’s big holiday, 4/20, is a huge day for cannabis sales. In fact, it’s the biggest one-day event of the year for the industry — last year between Colorado, Washington, Oregon and California 4/20, which fell on a Thursday, led to $36.3 million in sales according to cannabis market research firm BDS Analytics. By way of comparison, another huge sales day last year, the Friday of Labor Day Weekend, reached $25 million. That is a difference of 44 percent — significant! However, 4/20 is nothing like holidays in other industries, such as Christmas or even Halloween, that boost sales for prolonged periods of time.

4/20 is a one-day affair, although this year could be at least slightly different. Ever since Colorado legalized recreational cannabis in 2014, the holiday has fallen on a weekday. But this year, 4/20 lands on a Friday. Will what has been a one-day affair transform into a three-day sales bonanza? We will find out.

Either way, looking back at last year’s 4/20 to understand what is right around the corner this year is instructive. For retailers and brands that think 4/20 isn’t a big deal — think again. Sales on the big day are enormous, and cannabis enthusiasts are out in droves to socialize, shop and try new things. 

 

To Read The Rest Of This Article On Cannabis Business Executive, Click Here

 

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