Last year was officially California’s first as a recreational cannabis state
Last year was officially California’s first as a recreational cannabis state, and also one of its most volatile under legalization. The Golden State’s transition from medical to adult-use marijuana resulted in $2.5 Billion in legal sales last year, marking a reported decrease from 2017 before the new laws kicked in.
In addition to having to face challenges presented by a ever-evolving regulatory framework, retail owners still have to figure out ways to get customers through the door. This comes down to marketing, which means retailers must also be up to speed on what can and cannot be done to legally market their dispensaries.
In this post, we dig deeper into the cannabis advertising and marketing restrictions in California, and share 4 creative ways that retailers can market to their customers.
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