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Aurora Plans To Lay Off 10% Of Staff Amid Profitability Push

Aurora’s upcoming job cuts are the latest workforce reductions

Aurora Cannabis Inc. plans to cut its workforce by about 10 per cent, the latest cannabis company to slash jobs in an effort to move toward profitability, according to a person directly familiar with the matter.

The company, which has approximately 3,400 staff across more than 20 countries around the world, is expected to announce the job cuts in the next few days, the person said. A significant amount of the job cuts will be earmarked for consultants that the company has hired on a contract basis, according to the person who declined to be named as they were not authorized to speak publicly.

“This is more of a lean out campaign after scaling up the company over the past few years,” the person said.

Laura Gallant, senior media strategist at Aurora, said in an email to BNN Bloomberg that the company doesn’t comment on speculation or rumours.

Aurora’s upcoming job cuts are the latest workforce reductions in the Canadian cannabis sector, which is struggling to tackle a still-thriving illicit market and a slow rollout of legal retail outlets across the country.

On Tuesday, Tilray Inc. announced a similar move where about 10 per cent of the cannabis producer’s 1,440-odd staff would be cut in an effort to reduce costs and turn a profit. Other cannabis companies including Hexo Corp., CannTrust Holdings Inc. and Sundial Growers Inc. have all announced similar staff reductions in the past several months.  

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