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Baby Boomers Enticed By Legal Cannabis Market, Can Afford To Pay More

55+ is also the fastest growing demographic in cannabis

Cindi Phelps never imagined herself running a pot shop. She smoked weed as a teenager, but as an adult she says she became “cranky” about cannabis, endlessly lecturing her kids and judging everyone who touched the stuff.

It was only when she neared 50 that she realized marijuana could soothe her pain from a chronic health issue. Now that she manages the Tamarack Cannabis Boutique in Kimberley, B.C., Phelps can relate to customers who are nervous about trying cannabis for the first time in decades – or ever.

About 15 to 20 per cent of her customers fall into this category, and most are baby boomers, she said.

“They had their kids. They had their family. Now they’re retired and they’d like to try it again,” she said. “It’s legal, they don’t feel they’re going to get arrested for it.”


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