“The Pass is a dream, three years in the making”
The Pass (Massachusetts-based, adult-use cannabis provider) finally opens their beautiful Berkshires storefront today.
The only locally-owned and operated vertical provider in Berkshire County, The Pass offers “farm-to-label” cannabis at the intersection of nature and culture (a playful variation of the Berkshires farm-to-table culinary culture). With cultivation, extraction, retail, and wholesale operations, the full-service company celebrates the area from start to finish.
“The Pass is a dream, three years in the making.” said Co-Founder and President of The Pass, Michael Cohen. “We are grateful Berkshire locals and proud, responsible producers of a plant that has been unjustly prohibited in this country for nearly a century. Our mission is to support human consciousness – to inspire, connect our collective minds and bodies. We are excited to finally be able to open our storefront doors to the community, and also invite the neighboring out-of-state recreational 21+ customers to join in on the celebration.”
Straddling New York and Connecticut borders, the store is located right on Route 7 and welcomes neighboring out-of-state recreational customers. For those in NYC, it’s the closest adult-use cannabis dispensary.
Committed to providing social and economic benefits to their community, The Pass is grounded by the area’s guiding principles of human and agricultural wellness. The brand stands for permission, community, and evolution – a legal pass to partake, communal sharing, moving from one state to another, the mountain pass, and beyond.
With summer travel during the pandemic in mind, The Pass also just launched The Berkshire High Guide — not a site about getting high but rather a roadmap to the best things to do and see, and the best places to be, regardless of your state of consciousness. Listed among the 12 last great places by The Nature Conservancy, the Berkshires are also a celebration of art, music, and culture – a place to get away and go within. It also includes an extensive collection of The Pass’ favorite places to visit, shop, stay, and dine in the Berkshires (17 towns are also affectionately profiled).
To learn more, you can check them out at www.ThePass.co