Entrepreneurs in the industry need to be effective with the marketing they do
Federal law prohibits legal cannabis companies from writing off business expenses like advertising and rent, so entrepreneurs in the industry need to be frugal and effective with the money they spend. Here, CEOs and founders share their advice on using social media to reach customers, suppliers, investors and the press. Popular cannabis-focused Twitter accounts and Facebook groups boasting hundreds of thousands of followers show that social media is a target-rich environment for marijuana company messaging.
Krista Whitley, CEO of Social Media Unicorn, Cannabis marketing and sales agency based in Las Vegas, Nevada. Use diverse hashtags: since #cannabis and #marijuana are now filtered (blog post here) it is important to capture targeted audiences. Reach out to #wellness, #yoga, #health, and other categories of Twitter users who would be interested in MJ content. Post lots of original photos, videos, and gifs. Both the canna-curious and the enthusiasts want to know what happens behind the scenes. Visuals are an opportunity to both redefine the stoner stereotype and share the cultivation and production information that can build brand trust. Show appreciation: Thank consumers for their feedback (even when they are anti cannabis,) thank dispensaries for carrying the brand, thank advocates for their tenacious efforts for normalization.
Kristin Ehasz, VP Sales & Business Development of Cannavative, a Nevada based cultivation and extraction company. Make sure that you follow the guidelines of the platform you’re working with so that your account is not suspended or revoked. No consumption. No sales. And whenever possible, keep your content original and don’t overly repost.
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