Cannabis Industry Preps for Biggest 420 Ever

It is sure to be an astronomical amount of cannabis sales

With California and Nevada’s recreational markets fully online this year, more folks than ever are expected to take part in the cannabis holiday.

The 420 holiday, which dates back to decades before any real progress was seen on marijuana law reform, was started by The Waldos at San Rafael High Schooljust north of San Francisco. The celebration of “420” then made its way to the parking lots of Grateful Dead tours in the 1980s, and now is making annual appearances in bank accounts across the cannabis industry.

According to MJ Freeway, the statistics from last year supports the building excitement for this year’s 420. Their widely accepted data in Colorado shows over $37.5 million in sales on April 20, 2016. The day marked a 192 percent increase from the average day, but it only took 30 percent more foot traffic to pull off. Now, add the rest of the country to this and you can understand the madness.


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