Cannabis Sales Set to Light Up New Year’s Eve

Total U.S. sales on New Year’s Eve 2018 could reach up to $75 million.

New Year’s Eve is set to generate major cannabis sales, second only to the iconic marijuana holiday 420, according to the cannabis consulting company MJ Freeway.

The global cannabis technology and data company predicts total U.S. sales on New Year’s Eve 2018 could reach up to $75 million, within striking distance of the $80 million generated in sales on April 20. 

This New Year’s Eve would also rank as the highest-grossing Monday of 2018 for dispensaries.

But 420 may not always reign supreme. Jessica Billingsley, the CEO of MJ Freeway, told Cheddar Thursday that New Year’s Eve may soon dethrone it.

“I think it’s coming, absolutely,” Billingsley said. “New Year’s Eve is still second behind 420 now, but interestingly, Jul. 4 is actually third. So I think we’re going to see the big major holidays start to contend with 420.”

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