He will seek to further its mission to be a responsible corporate player
Fast-growing Santa Rosa California cannabis manufacturing firm CannaCraft has tapped William Silver, the former dean of Sonoma State University’s School of Business and Economics, as its new CEO. Silver led the business program during a decade-long period of growth, increasing student enrollment by about 40 percent, raising $20 million in donations and scholarships and carving a name for the school as one of the few programs focusing on the business and entrepreneurial aspects of the wine industry.
Silver’s move to the cannabis sector — particularly to a high-profile company like CannaCraft, which was thrust into the public eye in 2016 when police raided its manufacturing operation — comes as cannabis companies are proliferating in Sonoma County California. Silver said CannaCraft’s revenues have doubled every year for three years and he hopes to help the company continue growing, with an eye toward replicating the CannaCraft brand in other cannabis-friendly states. He also will seek to further its mission to be a responsible corporate player in Sonoma County’s economy.
“It’s time to rip apart false stigmas and look at the facts about how the industry contributes to our communities and what the plant can do,” Silver said.
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