Kevin Ahaesy wanted customer experience, service, and flow to shine
When ECO Cannabis officially opened its doors on January 10, 2019, it was more than just the launch of another California dispensary — it was the realization of Kevin Ahaesy’s vision for what a modern-day cannabis retail store should be.
Unsatisfied with the typical Oakland dispensary experience, Ahaesy was also frustrated with the standard cannabis retail operating procedure: taking a number and sitting in a waiting room, only to be called to the sales floor to wait some more until a budtender finally freed up.
On top of that, he found that budtenders — the people customers rely on to guide them to the best solution for their needs — often didn’t know basic product information or fundamental differences between types of cannabis products.
Needless to say, when the opportunity to open his own dispensary came along, Ahaesy knew exactly what to do with it.
Informed by these experiences and inspired by high-end retail brands, Ahaesy sought to differentiate ECO Cannabis in three key ways: customer experience, customer service, and dispensary flow.
The first aspect was all about updating the look, feel, and ambience of the physical dispensary space while integrating modern technology to enhance the customer experience. Ahaesy’s vision for his contemporary cannabis retail shop resembled that of a luxury boutique, complete with beautiful wood-topped bud bars; warm, colorful lighting; and a user-friendly, customer-centric software solution.
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