Best Practices

Getting Your Store Holiday (And Post-Holiday) Ready

With the holidays comes more customers and more sales

With the holidays comes more sales, more customers, and more opportunities to spread some holiday cheer at your retail cannabis store. Here’s a guide on how to get your dispensary holiday ready.

 

Get Your Budtenders on Board

Your store’s budtenders are your number one tool when it comes to increasing revenue during the holidays. They are on the front lines, and often selling to first-time buyers. If your budtenders are happy and proud to work for your company, they will be more motivated to upsell or suggest more products to customers to help increase your store’s revenue. If you decide to implement extended holiday hours, be sure to offer incentives to employees who may have to up their hours to meet the demand. The holidays are a time that most people wish to be spending with friends, family, and loved ones- not working! Besides offering increased holiday pay per hour, you could also opt to give your employees a holiday bonus if you’re feeling extra generous. Many people could use and would appreciate some extra cash around this time of year, when budgets are often stretched thin due to travel expenses and gift purchases. You can always brighten up your retail cannabis store with holiday decorations, music, and food as well. Make it a warm and welcoming environment tailored to the season so that both employees and customers alike will want to spend more time there.

 

Stock Up on Stocking Stuffers

Having smaller, more affordable products and cannabis accessories helps people who come in looking to do some gift shopping make their selections. Items that are inexpensive such as papers, lighters, and small pipes make great stocking stuffers and last-minute gifts for those in a rush. These smaller types of items are great to place near your checkout lines, where people will be more likely to impulsively buy them. Make sure you have plenty of inventory during this time of year. In an industry like cannabis where sales have been exponentially growing year by year, it’s hard to accurately predict your sales figures at any given point in time. Err on the side of caution and ensure you have plenty of products on hand in your inventory through the holiday season.

 

Review the Basics

During the holidays, a unique type of customer will begin frequenting your store- the first-time shopper, there just to buy a loved on a gift. Customers who are new to the cannabis industry could use a little extra advice and guidance when it comes to making their purchases. Make sure they feel welcome and make your budtenders available to answer any questions they may have. It’s a good idea to have your employees review the basics of the types of products you have for sale before the holiday rush comes to shop. Budtenders should know what strains your store will have on hand, their various properties, characteristics, and attributes, and the prices for each. If your customers feel they can trust a knowledgeable, experienced cannabis connoisseur to help them make a decision, that can make all the difference in closing the sale.

 

Attract Tourists

The holiday season is one of the busiest travel times in the world. People from all over the globe will be visiting various destinations this year, whether to see family or to go on vacation. With the influx of tourists to your city during this time, your store has a lot of potential to reach new customers and increase sales if you are in a recreational state or a state that accepts out of state medical recommendations. If you haven’t already, make sure your dispensary is listed on websites and apps such as Weedmaps, Leafly, and even Google. Once your store has a web presence, be sure to keep your information as up-to-date as possible online. Making sure that your menu lists all strains available and their prices, as well as other products such as edibles, topicals, and concentrates ensures that potential customers can easily browse online.  This will help attract more customers to your store, and there is an added bonus- fewer phone calls. Your dispensary’s receptionist won’t have to take calls from people inquiring about prices and what strains are available nearly as often if people can see that your information and menu online has been updated recently.

 

Consider Holding a Creative In-Store Holiday Promotion

Holiday-themed marketing promotions are sure to increase brand recognition and sales for your cannabis dispensary. Consider doing a charitable promotion, such as a charity drive for coats or hats. Draw inspiration from various holidays to showcase products that fit traditional holiday themes, such as hot cocoa or cinnamon flavored edibles. Above all, use your creativity to make sure your dispensary is a beacon of good cheer during this holiday season. Keeping your customers in mind and putting employees first will ensure a happy, high holiday for all.

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