Social use is on the menu at Lowell’s Cafe in West Hollywood
In a historic first, Santa Barbara based Lowell Herb Co. launched their social use cafe to the public today in West Hollywood California to much fanfare. Lowell Cafe, located at 1201 N. La Brea, offers its visitors an upscale experience that, from the outside, looks like a normal trendy restaurant in Los Angeles. Once you get inside however you quickly realize this is much more than just a fantastic place on LA’s west side to eat lunch or dinner.
When a consumer typically thinks of social cannabis use, most would automatically think of the coffeeshops of Amsterdam in the Netherlands. At Hall of Flowers, Lowell’s Chief of Staff, AJ Fay, said when being compared to Amsterdam’s social use scene, “Most coffeeshops are not what we’re presenting at the Lowell Cafe. This is an upscale experience. I think it’s approachable in terms of price, but the dining experience is upscale just because of the qualities we use. There’s so many metal rails, reclaimed woods, and plants but that’s just because it’s staying true to Lowell, not because it’s supposed to be exclusive and Hollywood. I think people will be surprised by what a public consumption space means to us.”
Lowell has created something special in Lowell Cafe. With only limited social use currently in certain areas nothing has quite comes close yet to what Lowell Herb Co. has managed to accomplish. For cannabis, the flower menu consisted of selections from Lowell but also had fine offers from brands such as 22Red, 710 Labs, and LA Kush as well as a full line of extracts. All purchases went through Lowell Cafe’s POS system COVA Software. Lowell also had accessories that you can rent for free, in case you forgot your rolling papers or Puffco Peak at home.
All of the cannabis wrapped in this upscale package was not only a welcome start to West Hollywood’s social use launch, but it bodes well for Lowell as they begin to roll out the concept to future locations in California. Lowell has been expanding rapidly as of late, with a cold press rosin pen and PAX pod that launched early last month, and now the restaurant line going live to the public today.
Reservations for the restaurant are already booked up 30 days in advance, but some walk up space for the bar area will be kept open to allow some eager customers a chance to check it out which is a good thing because the food is out of this world in terms of quality.
Take a look at some of the food (non-infused) offerings we tried.
KEY LOWELL STAFF FOR LOWELL CAFE
Executive Chef Andrea Drummer
Chef Andrea Drummer is a pioneering leader in both the culinary and cannabis industries. She is the driving force behind Lowell Farms: A Cannabis Cafe, where she’s created a first-of-its-kind menu complementary to heightened senses from cannabis. Opening October 2019, Lowell Cafe will be reflective of California flavors with its farm-to-table experience for both cuisine and cannabis.
An advocate for the legalization of cannabis, Chef Drummer gained a wealth of knowledge by working with local activists and allies, while innovating edible cuisine to access the full properties of the cannabis plant. Wanting to transition from nonprofit to pursue her culinary passions, she attended Le Cordon Bleu in Los Angeles. By 2012, she launched her cooperative, Elevation VIP, where she’s become known for THC and CBD infused cuisine and has crafted meals for the likes of Miguel, Wiz Khalifa, and Chelsea Handler. Chef Drummer is highly regarded for her ability to pair a strain with a dish that compliments its particular flavor profile, a complex and difficult feat. Her balancing of terpenes and flavor has created an unparalleled dining experience that redefines food pairings.
Chef Drummer has appeared on two Netflix originals displaying her expertise: Chelsea Does! & Cooking On High. She collaborated with The James NoMad Hotel in New York, and has been featured in Vogue, Forbes, The LA Times, and Marie Claire. She is currently the editor of CannabisMD.com and was recently named 1 of 10 Top Cannabis Chefs in the Country.
Follow on IG @canna_queen71
Director of Restaurant Kevin Brady
Kevin Brady is a seasoned restaurant and hospitality veteran who has opened top venues on the West Coast. During his tenure with the TAO Group, he ushered in TAO’s Hollywood expansion, among other famed nightlife establishments. As the Director of Restaurant for Lowell Farms: A Cannabis Cafe, Brady is at the helm of the first cannabis restaurant in America. His prior experience in opening notable destinations led him to become a key player within the Lowell Cafe team, bringing to life this historic West Hollywood restaurant and lounge. Brady studied at Cornell’s prestigious hotel administration program and is a hospitality graduate from the University of Nevada, Las Vegas.
General Manager Lily Estanislao
Lily Estanislao is an esteemed restaurant and hospitality veteran born and raised on the East Coast. A lover of all things comedy, Estanislao merged her passions while managing the Comedy Cellar in NYC for several years. In terms of venues, Estanislao has run the gamut from intimate locations to corporate leaders including the TAO Group. The embodiment of gracious hospitality, Estanislao is a natural fit as the General Manager of Lowell Cafe. A first-generation Filipina, her prior experience in opening celebrated destinations on both coasts, and her tenacious attention to detail have assisted in curating an entirely unique experience at the first-ever cannabis restaurant.
Make sure to stay tuned to MRR for complete coverage of Lowell Herb Co. and the rolling out of social use lounges in West Hollywood.