Best Practices

Make The Most Of New Google My Business Features

Connect with potential customers looking for dispensaries near them

Google My Business (GMB) has two new features that dispensaries should make the most of.

As a crucial component of local SEO, your GMB profile helps you connect with potential customers looking for dispensaries near them. It’s free to create a profile, and if you haven’t done so already, you need to start the process ASAP.


Because when customers search for your dispensary on a desktop, your GMB profile shows up on the righthand side of the screen. This profile also displays when searchers use maps, and it’s the first thing that shows when a user searches on mobile.

Plus, Google has made GMB profiles the number one off-site local SEO factor—which means that if you want to show up in local searches, you need to use it.

In addition to the typical Google My Business features, like being able to post your photos, business description hours, address, phone number, and website, now you can highlight whether you provide online care and allow customers to make appointments from your profile.

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