Planning the layout of your store is both an art and a science
Planning the layout of your store is both an art and a science — it requires creativity, psychological insights, and testing.
In this post, we’ll explore common tactics that you can implement when planning the arrangement of your store. Go through them below and see if you can apply any of these pointers to your store’s layout and merchandising.
1. Use The Right Floor Plan
Your floor plan plays a critical role in managing store flow and traffic. The choice of which one is right for you will depend on a number of factors including the size of your store, the products that you sell, and more importantly, your target market.
- What are your customers like?
- Are they shopping in a hurry or can they take their time?
- Do they prefer self-service features or will your associates guide them throughout the store?
- Do want to find exactly what they need efficiently, or are they open to discovering items along the way?
These are just some of the questions you have to ask when deciding on your floor plan. While there are plenty of store arrangements that you can adopt, here are the most common ones in retail:
Straight Floor Plan
This floor plan involves positioning shelves or racks in straight lines to create an organized flow of traffic. It’s one of the most economical store layouts and is mostly used in large retail spaces, supermarkets, and in stores that primarily use shelving to showcase their merchandise.
Racetrack or Loop Plan
This layout encourage customers to “loop” your store. You position your fixtures and merchandise in such a way that you create a path to guide that guides shoppers around your shop.
Angular Floor Plan
This store layout consists of curves and angles to give off a sophisticated vibe. According to the Houston Chronicle, the angular floor plan is usually adopted by high-end retailers and it “reduces the amount of display area you have but focuses instead on fewer, more popular lines.”
Geometric Floor Plan
The geometric floor plan utilizes racks and fixtures to create a unique store feel and design. Go with this layout if you’re showcasing trendy products.
Free Flow Plan
A free flow layout affords you the most creativity. You’re not limited to floor patterns or shelves that have to be placed at certain angles. And unlike the other layouts, you’re not prodding people to use a path around your store; instead, shoppers are encourage to browse and go in any direction.
To Read The Rest Of This Article On VendHQ, Click Here