The Psychology Of Retail Store Interior Design, Part 1: Color

Making your store a destination starts with being an inviting space

Before diving in, let’s get the elephant in the room out of the way. If you’re here and reading this, it’s probably because of one of two reasons: You don’t believe that retail is dying, or you think that it is dying and you’re wondering why anyone would want to build a brick-and-mortar store.

Retail stores used to be a destination in themselves. When consumers can order most things through the internet, there’s less reason to leave the house.

The keyword here is less reason, not no reason:

  • In-store expertise can give you assistance in a way websites can’t.
  • The instant gratification of immediately acquiring a purchase, absence of return hassles, and no delivery fees are attractive.
  • Experiencing the merchandise (touching, smelling, interacting) is still a need that exists.

And more. Convinced? We now figure out how to get your customers to walk into your store and purchase — let’s start with color.

Why Color Matters in Retail Store Interior Design

When it comes to sales, retail store displays are more than about looking pretty.

  • 73% of purchasing decisions are made in-store.
  • Potential customers make a subconscious judgement within 90 seconds of entering a store.
  • 62%-90% of first impressions are based on color.
  • 52% of shoppers won’t return to a store if they don’t like the aesthetics.
  • 93% of purchasing decisions are based on visual appearance.
  • Color advertisements are read 42% more than black and white.

As to indirect effects on your brand and product:

  • Color increases brand recognition by up to 80%.
  • Color boosts memory by adding an extra stimulus for the brain.

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