The First Infused Pre-Roll Just Launched In Canada. What Took So Long?
Calgary-based Sundial Growers introduced the product to the legal market
Infused pre-rolls are joints that have kief, hash, shatter, or other cannabis extracts added to the flower to punch up the potency.
“Their flavour and effects provide the kind of rich, unforgettable cannabis experience that we aim for in everything we do,” he added.
Infused joints are a hit among legacy consumers and in mature U.S. legal markets. In fact, seven of the top 10 best-selling pre-rolls in California are infused, according to Headset, a U.S.-based data and market intelligence firm.
Infused joints have an audience in Canada, too, as demonstrated by their availability on the illicit market, but it was only this week that the first infused pre-rolls by Calgary-based Sundial Growers hit the legal market. What took so long?
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