Illinois Is One Of The Most Expensive, Least Diverse Cannabis Markets In The U.S.
Illinois has just 118 active cannabis brands
The Illinois marijuana market is one of the most expensive in the nation and among the smallest as far as the number of brands – but it also offers plenty of opportunity for entrepreneurs, according to a new report from Seattle-based Headset.
Despite the size of the Illinois cannabis landscape – “one of the largest markets in the country,” the report begins – it’s surprisingly homogenous and dominated by just a handful of brands, which keeps prices artificially high compared to other states, Headset reported.
Illinois has just 118 active cannabis brands, and only 10 of those brands account for 68% of sales, Headset found, putting it “dead last” nationally as far as brand diversity. That’s almost 53% fewer brands than Arizona, which came in second for the fewest cannabis brands and is also mostly vertically integrated, similar to Illinois’ market structure.
By contrast, Washington state has more than 1,000 cannabis brands.
Source: Green Market Report
