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Illinois Cannabis Retailers Sold Record Amount Of Product In 2025 – But Made Less Money

Price compression is contributing to the decline


Illinois adult-use cannabis retailers moved a record amount of product in 2025, but tumbling prices meant a $200 million year-over-year drop in sales revenue.

Recreational cannabis shops sold 52.1 million units last year, up from 49 million in 2024, according to the Illinois Department of Financial and Professional Regulation.

However, retailers recorded only $1.5 billion in revenue – down from a record-breaking $1.7 billion in 2024 – amid price compression that’s affecting markets across the country.

In April 2025, the latest data available, $21.8 million of medical marijuana was sold, down from $25 million in April 2024, according to the Illinois Medical Cannabis Patient Program.

Annual MMJ sales were not immediately available. Illinois regulators did not immediately respond to an MJBizDaily request for comment.

Price compression is behind the decline at the till even as retailers are busier than ever. Flower prices dropped from a high of $17.50 per gram in April 2020 to $5.72 in November, according to the Cannabis Regulation Oversight Officer.

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Marijuana Retail Report, is a national daily online trade publication serving retailers of marijuana products and accessories. News and information are geared strictly to select retail channels, with distribution limited to licensed collectives, recreational retailers, accessories retailers, and wholesalers.

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