Allen Iverson Partners With Viola Brands For New Cannabis Strain
Iverson ’01 is named after the year Iverson won the NBA’s MVP award
As part of an ongoing partnership, former NBA player Al Harrington’s cannabis brand, Viola, and former NBA player Allen Iverson have teamed up to release the latest strain in the Iverson Collection: Iverson ’01, named after the year Iverson won the NBA’s Most Valuable Player (MVP) award.
Iverson and Viola had partnered previously in 2021 to launch the Iverson Collection, a line of exclusive cannabis and non-cannabis products such as exclusive cannabis strains and various merchandise. Through that partnership, Iverson and Harrington also worked together for Harrington’s wellness CBD company, rePlay. The first product launched in the Iverson Collection was the Indica-dominant strain named “’96,” a reference to the year Iverson was drafted into the NBA. The non-cannabis merchandise includes t-shirts, hoodies, grinders, lighters, basketballs and more.
“Following the success of ’96, the Iverson Collection peaks high performance with the latest ’01 indica-dominant hybrid strain,” reads the description on Viola’s website. “Marking the year that the NBA Hall of Fame, Allen Iverson, was named MVP, ’01 is a euphoric variety with signature hops that puts it to the top of the roster of game-winning highs. Recognized for its super frosty mugs, dark shades of purple and citrusy scent, ’01 is unmatched.”
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