Beats, Brands & Blunts: Hip‑Hop Supercharges CHAMPS Vegas 2025
OGs Meet the New Wave
Last week’s CHAMPS Trade Show 2025 in Las Vegas, held July 23‑26, felt less like a conventional B2B expo and more like a pop‑up mixtape. Rap icons Twista, Curren$y, and Bay‑Area wordsmith LaRussell traded verses for vendor badges, roaming the aisles in search of the latest hemp innovations, glass art and vape tech. After ripping through his rapid‑fire classics on the hhemp.co‑stage, Twista surveyed the crowd and observed, “It’s a youth‑driven sport, but us OGs get inspired by the new wave.” His words captured CHAMPS’s 2025 identity: a proving ground where hip‑hop culture and counter‑culture commerce collide.
Since 1999, CHAMPS has served as America’s premier counter‑culture marketplace, drawing hundreds of exhibitors and thousands of retail and wholesale buyers to each of its six annual stops. What began as a smoke‑shop accessory fair has morphed into a launchpad for celebrity‑backed lines, terp‑heavy vapes, and designer blunt wraps. In 2025, hip‑hop’s fingerprints are everywhere on stage, in boardrooms and across every buzzworthy booth on the show floor.
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