California Cannabis Competition Sees Fewer Entries
“Farms like mine, we don’t have the money to promote. It’s almost impossible.”
Mendocino Family Farms was on the verge of bankruptcy when an unexpected win at the 2022 California State Cannabis Competition sold out their entire strain, saving the farm. Phil Crews, the farm’s owner, said the state-sanctioned competition was a “game-changer” for his marketing in the cannabis industry.
“Farms like mine, we don’t have the money to promote,” Crews said. “It’s almost impossible.”
A steady decline in cannabis tax revenues over the past two years, even after state lawmakers lifted the cultivation tax in 2022, reflects a flagging industry for licensed cultivators. Only 39% of California cities and counties allow sale of retail cannabis within their jurisdiction, limiting the number of available licensed retailers to buy from cultivators in an over saturated market.
“There’s not enough room to get those relationships with dispensaries,” Crews said.
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