Cannabis Sales High On New Mexico’s First Legal 420
Both adult-use and medical sales did about $1.1 million each
Customers were ready to roll it up, light it up and smoke it up on New Mexico’s first legal “High Holy holiday,” as sales surpassed $2.2 million on Wednesday, according to the state’s Cannabis Control Division.
“420,” celebrated on April 20, is an unofficial holiday for cannabis consumers.
Both adult-use and medical sales did about $1.1 million each, according to the data. Overall, the state has realized about $26.9 million in cannabis sales since April 1 – the first day of legal retail sales in New Mexico.
“I would say 420 from, you know, the customer-facing front was a really great success,” said Red Barn Growers executive director Ellie Besancon, whose vertically integrated cannabis company has four retail locations spread across Albuquerque, Santa Fe, Las Cruces and Gallup.
Besancon said Red Barn Growers – which conducts business as Green Goods in Las Cruces and Albuquerque – on Wednesday did about 70% of the sales it did on opening day. Besancon said that’s what the company had forecasted going into the cannabis holiday.
The company had extended its hours at its retail locations on Wednesday, with an earlier opening and a later closing.
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