How Weed Drinks Became The Only Winner Of California’s Legal Weed Market
“We love it, it’s subtle and gentle”
Valentia Valentine isn’t your normal pot shop owner. The 70-year-old is quick to tell you that she sent three of the seven children she raised to drug treatment when she caught them with marijuana, and she’s proudly never smoked a joint in her life. Yet she’s still a fierce advocate for cannabis, especially if it comes in a drink.
“I have never smoked a joint and nor do I have a desire to ever smoke a joint because the delivery is so much better with a beverage,” Valentine recently told SFGATE by phone.
She’s the owner of Synchronicity Holistic, a bougie cannabis store in Carmel-by-the-Sea, and an investor in Cann, the celebrity-backed pot beverage brand. She first used cannabis in 2010, after her Stanford doctors told her the drug could help treat her multiple sclerosis. She started with edibles. But with modern advancements in beverages she’s become a devout user of pot drinks, and she’s not alone.
Cannabis drinks have become an unlikely winner in California’s otherwise troubled pot market. While legal pot sales have taken a nosedive in California in the last few years, with fourth quarter sales falling by over 28% from 2021 to 2024, cannabis beverage sales have been steadily increasing.
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