Iconic Premium Rolling Paper Company Zig-Zag Launches Limited Edition Rollers Club Velour Tracksuit Featuring Long Beach Rapper, Huey Briss
Zig-Zag has been manufacturing rolling papers for over 140 years
On Monday, May 13th, Zig-Zag will be unveiling its new Rollers Club Velour Tracksuit – An elevated take on retro sportswear, the Roller’s Club Velour Tracksuit is offered up in plush velour for a luxurious incredibly soft-to-the-touch feel with a throwback vibe that embodies the classic essence and timelessness of Zig-Zag’s style, heritage, and culture. This pull-over hoodie and pant set features roomy pockets and proudly displays our iconic “Le Zouave” branding on the chest and back. This limited-edition tracksuit is finished with the Roller’s Club script taping down the left pant and Zig-Zag establish date on the right pant. The tracksuit celebrates the long-standing community that Zig-Zag has cultivated through their rolling papers. Fans can purchase the suit here.
From the legendary Zig-Zag man to the intricate, ornate patterns that have adorned their rolling papers for over a century, every detail on this roller tracksuit tells the stories of experiences that have been created by an iconic rolling paper. With Huey Briss, the hip-hop artist from Long Beach, CA as the featured face behind the new product launch, Zig-Zag’s roller tracksuit is more than just a set; it’s an embodiment of the free-spiritedness that Zig-Zag continues to represent.
Zig-Zag has been manufacturing the world’s most iconic rolling papers for over 140 years.
Created by the Braunstein brothers in 1879 who were awarded a gold medal at the Universal Exposition in Paris for their invention. Six years later in 1906, the company was named “Zig-Zag” and was trademarked as a clever nod to their unique patent. The interleaving process remains a global standard for rolling paper products in nearly every country to this day.
Over the years, Zig-Zag continued to gain fame around the world. After the company was trademarked, the unmistakable Zig-Zag man began making his way into unrelated advertisements. Janis Joplin’s band, Big Brother, and the Holding Company used Zig-Zag branding for a concert poster advertising their performance at the San Francisco Avalon Ballroom.
In 1969, the brand launched a rare marketing campaign using the tagline “Captain Zig-Zag Wants YOU!” While this was just a temporary marketing play, many still refer to the Zig-Zag man as “Captain Zig-Zag.”
Zig-Zag had long become the world’s most notable rolling paper brand but was further thrust into the spotlight with the help of a young rapper from Compton, California. Dr. Dre’s debut studio album, “The Chronic,” would go triple platinum, land him multiple Grammy nominations, and a Grammy win for Best Rap Solo Performance on his hit “Let Me Ride.”
Dre’s album paid homage to Zig-Zag in more than one way, but most notably on the album’s cover art, with the rapper’s face framed by the iconic Zig-Zag emblem. With the success of the album came a new wave of recognition for the brand, helping solidify Zig-Zag as a pop culture staple.
Throughout the years, Zig-Zag has continued to innovate and meet the evolving demand for high-quality rolling papers. 2018 marks the year Organic Hemp Papers were released, closely followed by Ultra Thin Cones. Zig-Zag’s line of rolling paper products has expanded far beyond the original booklets created over 140 years ago, providing an option for every roller’s preference.
