Online Cannabis Sales Are Booming In Germany—And The Government Is Racing To Catch Up
Cannabis is Germany’s new multi-billion-euro industry
A few years ago, Lukas, a 20-year-old who lives outside Berlin, would have had to wander through a park at night or arrange an illicit street pickup if he wanted to buy marijuana. Now, all he needs is five minutes and an internet connection. Since Germany liberalized its cannabis laws two years ago, online telemedicine platforms with suggestive names like Cannadoc24 and Weed.de have become the preferred way for buyers—technically, patients—to access both pharmacist-vetted weed and doctors’ notes to order it legally.
Cannabis is Germany’s new multi-billion-euro industry. Imports of medical cannabis skyrocketed to an estimated 192 tons in 2025—up from 32 tons in 2023, the last full year before the reform. Sales within the country jumped from nearly €1 billion in 2024 to roughly €2 billion in 2025, according to BPC, a business association of pharmaceutical cannabinoid companies. Online pharmacies are at the heart of this fast-growing business, presenting customers with marijuana menus worthy of Amsterdam.
But the ease with which pot smokers can now acquire their supplies has prompted concern about possible abuse. That, in turn, has set the stage for a showdown between officials like Health Minister Nina Warken, who view the system as urgently in need of tighter restrictions, and the cannabis industry, which has no interest in seeing runaway revenue suddenly vanish.
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