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Vermont Cannabis Control Board Sued For ‘Unconstitutional’ Ad Regulations

Flora Cannabis is suing the Vermont Cannabis Control Board

On behalf of a coalition of businesses, Flora Cannabis is suing the Vermont Cannabis Control Board over what they deem to be “unreasonable” and “unconstitutional” advertising regulations. 

The Middlebury-based retailer said it’s trying to block the state’s “unprecedented and unconstitutional restrictions on the protected free speech rights of the state’s 500-plus licensed cannabis cultivators, manufacturers, distributors and retailers.” The lawsuit was filed Monday in Addison Superior Court, Civil Division. 

Having a health warning on all cannabis ads and demonstrating that no more than 15 percent of those potentially exposed to an ad are under the age of 21 are considered “unreasonable” burdens, according to the complaint. Also cited in the suit are “unreasonable” prohibitions on “common promotional offers” and “depicting or describing particular cannabis products on social media websites.”

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Marijuana Retail Report, is a national daily online trade publication serving retailers of marijuana products and accessories. News and information are geared strictly to select retail channels, with distribution limited to licensed collectives, recreational retailers, accessories retailers, and wholesalers.

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