Weed Retailers Turn To Busy Holidays For Big Sales
Weed is as festive to Michigan consumers as stuffing, eggnog and champagne.
While the weed-centric 420 holiday on April 20th remains the largest sales day for most retailers across the state, the winter holidays have emerged as ticket-turners for the industry.
At least three of the legal marijuana industry’s five largest sales days of the year occur during the holiday season, according to Michigan retailers.
“As cannabis becomes more and more mainstream, people exchange it as gifts and like to bring some to holiday parties,” said Mike DiLaura, chief corporate operations officer and general counsel for Madison Heights-based House of Dank. “It’s the biggest season for retail, and we are right in the middle of it.”
Michigan’s competitive marijuana industry nary needs a reason to run deals — Michigan cannabis is the cheapest in the nation and often sees jaw-dropping offers, such as buy one-get one pre-rolls or $15 ounces — but the industry wants in on the holiday shopping sprees.
The industry has recently coined the day before Thanksgiving — a popular night for bar sales thanks to college students returning home — as “Green Wednesday” to capitalize on “cousin walks” during Thanksgiving or for those that want a side of couch with their turkey.
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