Why California’s Cannabis billboard Ban Shouldn’t Keep You Up At Night
We’ve already seen marketers devise clever workarounds
It’s no secret that cannabis advertising remains a battle against constantly shifting state and local laws with blanket bans on TV, radio and most forms of social media advertising in place.
But these roadblocks shouldn’t deter cannabis brands, both large and small, from utilizing digital advertising at greater scale.
As we continue to see more states legalize recreational cannabis, advertisers will have to deal with three sets of regulations – those at the federal, state and local levels.
We’ve already seen marketers devise clever workarounds to this patchwork of legislation such as when more than 50 cannabis-related businesses – including LivWell Enlightened Health, which operates 17 dispensaries in Colorado and Oregon – turned to Colorado’s Sponsor a Highway program in order to skirt cannabis billboard bans.
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