Growers In The Emerald Triangle Are Facing A Potential Extinction Event

“Things are really, really bad”

“This is an extinction event,” Johnny Casali, owner of Huckleberry Hill Farms, a cannabis farm in southern Humboldt County, said over the phone. “Things are really, really bad.”

Casali is referring to a recent wholesale price collapse in California’s outdoor-grown cannabis market. 

This time last year, a pound of the best quality sun-grown, light dep weed on the market cost between $1,200 to 1,600, according to Chris Anderson, founder of Humboldt County-based distributor Redwood Roots and a former cannabis farmer himself. Wider wholesale prices settled between $800 to 1,000 per pound.

Now, the same quality cannabis is fetching as low as $400 to 600 a pound and “going downhill,” though some outdoor growers are still getting in the $800-1,000 range, Anderson explained. That is for the best outdoor pot money can buy, “fresh, sun-grown, light dep,” which he said is genuinely limited and harder to find. 

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Marijuana Retail Report, is a national daily online trade publication serving retailers of marijuana products and accessories. News and information are geared strictly to select retail channels, with distribution limited to licensed collectives, recreational retailers, accessories retailers, and wholesalers.


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