Cannabis Companies Wade Into Twitter Advertising With Mixed success
“We weren’t showing smoke – we had a product with a box”
It didn’t take long for the first cannabis advertisements on Twitter to get shut down.
On the first day the social media platform accepted cannabis ads in February, Hemper Co. Chief Marketing Officer Angel Ferrer set up an account and posted an ad for the Las Vegas-based company’s subscription boxes filled with a variety of cannabis accessories.
Twitter disabled the account three hours later.
“I wasn’t running anything that I thought should have been disabled,” said Ferrer, whose company sells boxes filled with everything from bongs and dab rigs to rolling papers and cleaning supplies.
“We weren’t showing smoke – we had a product with a box. It’s not like they even reached out and offered direction.”
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