Marijuana brand ads can “feature packaged cannabis products in ad creative”
Twitter announced this week that it has further updated its marijuana advertising policy, aiming to give cannabis businesses that are “certified advertisers” the ability to feature “packaged” cannabis products in the ad creative that’s promoted on the social media site.
The company generated headlines when it previously revised its marijuana policy in February, opening up advertising opportunities for cannabis companies to promote their brands and campaigns, while allowing them to link back to their websites in select legal states.
The grass is getting greener 🍃 Certified advertisers can now show packaged cannabis products in their Twitter ad creative.— Twitter Business (@TwitterBusiness) April 25, 2023
Plus, we've made some changes for medical licensees and opened up additional recreational markets 👇https://t.co/xrgGLZc99f https://t.co/ktNNijmr9a
Now Twitter says that marijuana brand ads can “feature packaged cannabis products in ad creative”—though it’s not immediately clear if that means photos of actual flower or joints out of their packaging are allowed as well.
The company also says that is has “made some changes for medical licensees and opened up additional recreational markets (some restrictions apply),” but its short blog post announcing the new move did not provide further details.
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