Why Cannabis Concentrates Remain Vital For Retailers And Manufacturers
“Oil Day,” or 7/10, flopped as a sales holiday this year
Key points:
- “Oil Day,” or 7/10, flopped as a sales holiday this year, driving just a 4% sales lift over a normal Friday.
- Cannabis concentrates stay a small slice of retailer sales, but the buyers are high-value.
- Price compression widened the customer base. Live resin that once sold for $40 a gram now runs as low as $10 before tax.
Once a niche item, cannabis concentrates have quietly become one of retail’s most reliable growth drivers.
Extracts are the basis of vapes, edibles, infused pre-rolls and premium hash sales year-round even as 7/10 – the industry’s designated concentrate holiday and a dabber’s answer to 4/20 – fails to move the needle.
“Those extracts power the whole edibles sector – it comes from hash,” said David Downs, organizer of Hash Week, a week-long California-based celebration timed with 7/10, sometimes called “Oil Day.”
“We’re talking about concentrates – edibles, vapes and the loose-gram hash market. They’re all extracts.”
With cannabis oil becoming a growth driver throughout the year, consumers no longer wait for the manufactured 7/10 holiday to purchase it.
Back in 2022, concentrate sales jumped 67.4% on 7/10, according to Headset, with rosin sales surging 213% versus the preceding four Saturdays – a genuine holiday spike by any measure.
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