A New York Apple Orchard Bet The Farm On Cannabis
Now they have the best selling brand in the state
As a delivery truck backs up to the loading dock of a warehouse on a 1,000-acre apple farm in LaFayette, New York, a worker rolls up the door to the cargo area, revealing 35 three-foot-tall bags filled with 5,000 pounds of weed.
Eddie Brennan, the 44-year-old president and CEO of Beak & Skiff farm, which is known for its hard cider brand, 1911, and CEO of Ayrloom, the best-selling cannabis company in the Empire State, watches as his employees lug the bags of cannabis towards the door of the extraction lab. Today’s haul will be milled and then put through an ethanol extraction process (the ethanol comes from the distillery facility next door) and turned into vapes. Getting into the legal cannabis industry was a risk, but Brennan’s family business, which historically depended on seasonal apple sales for 80% of its revenue, needed to expand into a fast-growing sector.
“Every generation thinks they will be the ones to lose it—fear is part of the business plan,” says Brennan, the fifth-generation co-owner of the family farm. “Nothing is forever and you have to constantly evolve.”
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