Calif. Cannabis Industry Panics Over Proposed Label Law

Assembly Bill 1207 is additional regulations on a struggling market

Amber Senter has spent the past three years building cannabis brands that celebrate her identity as a Black woman living in Oakland, like her Landrace Origins brand, a specialty line of cannabis that pairs African coffee with heirloom pot strains. 

Senter says she’s found a successful path in California’s cutthroat pot economy by leaning into her individuality. But she told SFGATE that her marketing strategy could become illegal if the recently passed Assembly Bill 1207, which is aimed at making pot advertising less appealing to children, is signed by California Gov. Gavin Newsom. That’s because the law appears to block pot companies from including any images of humans, among other restrictions, on their labels and social media posts. 

“People want to know that I’m a Black, queer woman. How else will they know if I don’t show them my face?” Senter said. “… I think people just really need to understand that this is an attack on our identities.”

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