Cannabis Business Leaders And Former NBA Launch Ginger Commerce
Ginger Commerce will be a direct-to-consumer service
Eaze and a former NBA athlete are joining together to launch Ginger Commerce, a brand-new platform.
Two Eaze co-founders and a former NBA athlete are partnering together to create a direct-to-consumer (DTC) service called Ginger Commerce.
Ginger Commerce seeks to change the usual way consumers purchase cannabis products by allowing brands to be able to directly communicate with consumers. The company’s thought behind this approach is to “disrupt” the reigning loyalty of certain popular brands, and give other brands a chance to grow and connect with customers. Any brand on Ginger Commerce is given complete control over “customer experience, customer engagement, sales promotions, pricing and more.”
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