Denver Marijuana Company’s Dispute With Union Highlights PR Pitfalls

“Green Dragon vehemently denies any and all allegations”

new Colorado law that allows agricultural workers, including cannabis grow employees, to unionize has led to a public relations crisis for one Denver marijuana company, with staffers and union organizers making headlines by alleging unsafe working conditions and poor treatment.

The company’s plight underscores the risks companies can face if union dealings go sideways.

Earlier this month, Green Dragon, a vertically integrated cannabis company with retail locations in Colorado and Florida, watched as union organizers from the United Food and Commercial Workers (UFCW) Local 7 led a picket line of former grow-house workers outside its Denver cultivation facility.

Employees alleged the cultivation facility was unsafe and unhealthy to work in because of mold issues. Workers also complained of low wages.

California-based marijuana delivery platform Eaze acquired Green Dragon last year for an undisclosed price.

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