Christmas’s application was submitted within three minutes of the portal opening
Signing on to LA’s Department of Cannabis Regulation licensing portal at 10 a.m., on September 3, 2019, for a chance at one of 100 licenses was supposed to be a first-come, first-serve application process.
Applicants needed to submit their application as quickly as they could. Or at least, that’s what cannabis entrepreneur Carina Christmas thought.
“We practiced, I was like, ‘oh my God, I’m gonna get in.’ I have to be at least part of the first 100,” Christmas said.
Christmas was applying for one of LA’s social equity program licenses, meant to assist business candidates from communities hit hardest by the war on drugs. She was hoping to set up shop in South Central.
Christmas’s application was submitted within three minutes of the portal opening. But she came to find out that her place in line ended up being 325, meaning she would not qualify for one of the 100 licenses being offered.
“A program that was set up to help me turned out to be my worst nightmare,” Christmas said.
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