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Cannabis Workers Secure Child Care, Retirement Options With Union Contract

Dispensaries like March and Ash show how far the industry’s come

Once a symbol of American counterculture, cannabis is now a path to the American dream.

“We want anybody to be comfortable coming in here. We wanted to sort of break the stigma of the trap shop and really move more towards, anybody can come and be comfortable here and not feel like they’re in a weed shop,” says Breton Peace, co-owner and general counsel for March and Ash.

The San Diego-based cannabis dispensary opened its doors three years ago, the shelves lined with carefully curated products in sleek packaging.

“It’s wild. The company itself is a start-up. You have the normal ups and downs and challenges of being a new company,” said Peace. “And then being in a new industry, the industry itself is a start-up.”

Dispensaries like March and Ash show how far the industry’s come.

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