Conversations In Cannabis: Aaron Sweat – CEO Of Humboldt Social

We sat down with Aaron to talk about Papa and Barkley Social

Humboldt Social creates unique lodging, dining and event spaces in California. Most recently, Humboldt Social teamed up with Papa and Barkley on a social use experience in Eureka California.

Aaron Sweat, Humboldt Social’s CEO, sat down with us to discuss what it’s like to run the first social use lounge in Eureka California and in partnership with such a legacy brand as Papa and Barkley to help in the cause of “Normalizing Cannabis Through Hospitality”.


01:07 – How did you team up with Papa and Barkley?

01:56 – What can I expect as a first timer at Papa and Barkley Social?

03:10 – What were your goals and ambitions regarding the project?

04:06 – What are some of the lessons you’ve learned along the way?

06:04 – What are some roadblocks you’ve seen to consumer education?

08:00 – How does your staff help pair product offerings to consumers?

09:05 – Are alternative cannabinoids in the works for your offerings?

11:40 – Are you seeing apprehension with edibles in elderly patients?

13:30 – How did you decide which food to offer to your consumers?

14:38 – The 3-Women led farms you offer, will you expand the offering?

16:30 – What is your 1-3-5 year plan for the business?

17:53 – Potential move into Southern California?

21:30 – What advice would you give to people entering the industry?

We would like to thank Aaron for his time in being on today’s episode. You can find out more about his social use lounge and wellness center with Papa and Barkley by visiting

Special thanks also goes out to JP Bianchini for the licensed use of his track Upbeat Corporate. You can find out more about JP Bianchini by visiting his website at

Stay tuned to the next episode on Conversations in Cannabis!

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