Conversations In Cannabis: Graham Farrar – President Of Glass House Group

We sat down with Graham to talk about what’s new at Glass House Group

Glass House Group is one of the top vertically integrated brand portfolios in the Californian cannabis industry. Graham Farrar, President of Glass House Group and CEO of Glass House Farms is one of the few individuals in the cannabis industry at the head of such a large scale operation who truly understands his business from literally the ground up having been a personal grower of cannabis for years before entering the industry.

Graham sat down with us to discuss the Californian cannabis industry and Glass House Group’s place in it on this edition of Conversations in Cannabis.


00:59 – What was the spark that drove you to cannabis?

04:38 – What has been the most significant evolution of the industry?

07:15 – Are you hopeful for banking reform in cannabis?

10:30 – How can growers be more sustainable with their practices?

13:14 – What is the most important attribute to getting a sale?

16:20 – What determines which genetics you bring to market?

19:14 – How have your SOP’s adjusted during the pandemic?

21:17 – How has delivery vs retail shifted for your business?

23:32 – Could Glass House Group expand beyond California?

25:29 – Favorite method of consumption and favorite strain?

Thanks again to Graham for his time in being on today’s episode. You can find out more about Glass House Group by visiting them online at

Special thanks also goes out to JP Bianchini for the licensed use of his track Upbeat Corporate. You can find out more about JP Bianchini by visiting his website at

Stay tuned to the next episode on Conversations in Cannabis!

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Marijuana Retail Report, is a national daily online trade publication serving retailers of marijuana products and accessories. News and information are geared strictly to select retail channels, with distribution limited to licensed collectives, recreational retailers, accessories retailers, and wholesalers.


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