Conversations In Cannabis: Tim Blake – Founder Of The Emerald Cup

The legendary founder of The Emerald Cup sat down to discuss all things cannabis

Tim Blake is an absolute legend in the Californian cannabis scene. Being the creator of The Emerald Cup, the largest outdoor cannabis competition in the world, Tim has been on the frontlines of the industry, giving the world a special place to judge the best cannabis in the world with some of the most talented and respected industry leaders giving their thoughts as to that Fall Harvest’s best crop.

Tim sat down with us during his busy schedule to discuss founding The Emerald Cup, his hopes for the Californian cannabis industry, his teaming up with Social Club TV to take the Cup virtual and much, much more!


01:12 – What was your journey into the cannabis industry?

05:09 – What is your fondest memory since starting the Cup?

07:00 – How were you able to maintain the culture of the Cup?

10:10 – How can emerging markets get into regenerative farming?

12:58 – What is the entry requirements for The Emerald Cup?

15:45 – If you had to pick a favorite winner, who would it be?

21:10 – How did the Willie Nelson Lifetime Achievement Award happen?

24:20 – What would you like to see out of California’s legal industry?

28:45 – Will the fight between wine and cannabis farms end?

31:09 – Will the vineyards adapt to regenerative farming practices?

32:35 – What was the process for doing Cup judging digitally?

35:40 – What was the drive to move to Southern California for 2022?

38:10 – What is your favorite strain and way to consume?

Thanks again to Tim for his time and thanks to the entire team at The Emerald Cup. You can find out more about The Emerald Cup by visiting

Special thanks also goes out to JP Bianchini for the licensed use of his track Upbeat Corporate. You can find out more about JP Bianchini by visiting his website at

Stay tuned to the next episode on Conversations in Cannabis!

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Marijuana Retail Report, is a national daily online trade publication serving retailers of marijuana products and accessories. News and information are geared strictly to select retail channels, with distribution limited to licensed collectives, recreational retailers, accessories retailers, and wholesalers.


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