Green Street Festival Celebrates Cannabis Culture In Los Angeles
It mostly succeeded
What looked like another Saturday music festival in downtown Los Angeles was something much more—a pioneering entry in the history of cannabis legalization. Unlike other cannabis events that allow consumption, the inaugural Green Street Festival, which took place May 13-14, aimed to go public in the center of the largest cannabis market in California. It mostly succeeded.
On a busy stretch of South Hill Street, the Green Street Festival launched with a ticketed entry into the namesake Green Street building. The 67,000-square-foot, nine-floor “cannabis epicenter” opened in January, exclusively for cannabis-focused businesses. Inside, attendees could view the glass-fronted offices and coworking spaces that were set up for brand demonstrations, DJ sets. Meanwhile, the patios and rooftop were reserved for consumption. An adjacent parking lot was staged as a registration area that was in full view of shoppers and passersby in the slowly gentrifying Jewelry District in the city’s bustling center.
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